10 Best Tools to create effective Visual content creation

Archana Sahu
7 min readNov 6, 2021

When talking about content creation for branding, marketing, and advertising various things comes into mind. Like proper design-based visual content, without error, the content consists either of image or video content which brings traffic sources and engagement with service or branding providers’ contents or products.

In today’s digital marketing and online business era where every service shift and enlarge their serves over online platforms for better reach and growth, it’s quite strenuous without any content-making strategy and blueprint process.

The marketing growth ratio in video-based content will reach the US $ 325 billion above in the upcoming session 2021 to 2026 by marketing analysis.

Better economic lifestyle, rapid growth in internet users and 4G services, most users ratio included in Smartphone users, which laid the pathway for any online branding growth and reach because people can avail those service benefits by taking advantage of their devices and internet sources.

That’s sure truly infographics, visual contents, video content, video message, gif image contents are playing a vital role to leave a mark in front of audiences through their contents whether they are providing information, value, and their branding reachability through those contents.

Design Through Canva

Visual contents are worthwhile to boost engagement and better reach audiences, psychology reports wise people to love to see visual content also hits into the brain quickly. Various content tools help marketers, digital marketers, branding services, and other services providers for their marketing content creation.

Here are insights into 10 different categories of content creation tools and their features which of course help them to create splendid content for their services or businesses.

Picture Credit Freepik
  1. Stencil Tool for graphic design, image editor
    By usage of stencil creation of visual content creation can be simplified. One can design amazing visual content through this tool. One can create content like templates, infographics, editing of contents, changing of visual backgrounds, various types of font styles.
    Features are size dimensions and changing as per different applicable social media platforms like Instagram, Facebook, and Pinterest. Also varieties of high-quality images, icons, and font styles one can choose from those listed for the creation of content based on need.

2. Easel.ly Design and Infographic Tool
In the easel.ly design-based tool there are various options, templates categories in a wonderful visual design by usage of this tool. An easy-to-operate tool is useful for different service design-making purposes.
This infographic tool is a significant option for the creation of professional-level design, several icons, illustrations, images library. And the creation of content can possible within a convenient time zone.

Image Credit Unsplash By Jakob Owens

3. Animaker Video Editor Tool
Animaker is one of the convenient video-making tools for the creation of animation-based templates, infographics, creation of animation video content, by using stock images as per requirement. One can use story-based features content, variety of icons and change the effects also.
The most useful specifications of this tool are making video-based content, gif, short video creation, editing of existing drafts smoothly through this.

4. Filmora Video Editor Tool
Video content is booming. Whether short videos, YouTube shorts, Instagram Reels are the best examples of how video content plays one of the leading roles in better marketing growth, reach, and grabbing attention from audience segment.
Filmora video editor tool there are features like various themes, text features, transitions options. In the editing section features of trimming/splitting, an adjustment in size ratio, control the speed of the video, voice-over feature, audio mixing, 4k editing support feature, noise removal from background noise features, motion tracking which are the best options to create beautiful video content for branding and marketing use.

Marketing Gif

5. Giphy Gif Maker Tool
Gifs are one of the effective tools for engagement towards content. Gifs are utilized for blog posts, journals, advertisements, expression without using any voice.
Giphy is a tool to create amazing Gifs, stylus in the background including captions, filters, stickers, and beautiful Gifs designs. And Gifs supported are primarily files like JPG, PNG, Gifs, MP4 format. Through these video-based Gifs, creation is also possible with beautiful design effects in the background. Ezgif is another one among Gifs making popular tool. This tool is features text to image converting, size adjustment, filtering of colors, speed adjustment.

6. BeFonts Font Designing Tool
For visual content creation use of languages, word arrangements, font style also creates more charm for the contents. For the making of a perfect font, design one need to use a tool for font designing.
In Befonts font design-based tool which facilitates the editing of fonts design, access various font styles as per branding or service requirements. Also features different size dimensions for the font. One can avail 3Dfonts, Gothic, decorative categories, and font styles such as script, display font, handwritten, calligraphy, sans serif, and numerous font designs.

7. Khroma AI color Selection Tool
“Color is the potentiality which directly impacts the soul”.
The color defines its value through design and the right selection of color sections. Color speaks through by a perfect color included images, graphical content, or font colors.
Khroma is one of the Artificial Intelligence (AI) color tools, which options of selection and add on the various color palette. This color AI tool’s advantages are let the selection of colors as per choice based, removes those not interested ones, this AI algorithm assist users to choose the right one as per their need.
This tool is options for search bar which assist, filtering options for specific color combinations.
Colordot is also a good tool for the selection of color design for visual content. Easy to handle by choosing and saving those colors. This tool is availability version on the web and iOS.

8. Logaster Logo Making Tool
Logo or emblem is important for any brand’s identification. A logo not only displays a company or business name, through the logo a service can build up its reliability and recognition also. For putting logo symbol is while posting any content, audiences get to real idea about that brand or service they provide for.
Creation of logo from different templates, logo design, logo basic structures, color, tagline which can be operated and design through Logaster tooling features in certain time zone. Through this tool beneficial features are such as logo making, business card creation, letterhead maker, making of e-mail based signature.

9. BeFunky Design & Editing Tool
Take less time, easy to create content like the creation of cards maker, flyers maker, banners design making, brochures making, posters creation, infographic making through this tool. There are lots of pre-design templates, which allow selecting, editing, and creating interesting visual content by the usage of this tool.

10. Pexels Stock Image-Based Tool
Images are playing a key role in any visual content creation stage. Whether it’s image-based content or video-based content if images are blurring, not in high quality, not visible properly then that affects service market growth and failed to create engagement in the segment of the audience.
Pexels is one of the stock image-based tools, where different artists upload their artwork images with HD quality which can be useful for the creation of visual content for social media platforms to blog posts. Also, numerous stock videos in different categories are available like travel, food, education, and more.

Popular Tools: Few more options
And to get GD quality visual contents, easy to handle, better engagement ratio content creation tools like Canva is one of the most popular ones which benefits of templates, logo creation, video creation, presentation making through different templates, stunning background images, amazing fonts styles, also size adjustment, size selection based on Facebook, Instagram, Twitter, Pinterest.
iMeme tool which is used for the creation of interesting memes based on the requirement. Nimbus tool which serves options of screenshot and screen video recording based platform which one individual wants to use for their service need.

Adobe Spark tool which is most popular for graphic designers, web designers work features like creation of graphics images, flyers, banner creation, video making, and animated contents.
Adobe Photoshop is another tool used in web design and video designing sectors. Services like 2D, 3D images creation, editing of images, compositing of images, editing of video contents are possible through this software.
Adobe illustrator is meant for animated, illustration-based content, Adobe After Effects has amazing features for cinematic visual effects and motion graphics content making platform.

Closing Thoughts

These are a few insights regarding visual content creation, which helps marketers, service providers, branding to display their content making and strategy leads to create better visualization for their services or branding and gain audiences, reach their targeted audiences. Visual content, video contents are more progress with heightening, undoubtedly a good option to grow through this marketing strategy and right content creation plan.

--

--

Archana Sahu

An Educator | Digital Marketer | Move ahead for Achieve more, Shine